A three-stages road show telling the Italian design

Turri’s internationalisation path continues through a road show in China, which will reach three strategical cities – Hangzhou, Wuhan e Shanghai – with events hosted inside the main local Turri dealers’ showrooms.
In June, the company will land in China to preview the new collection Joel designed by Marco Acerbis: three events meant to discover the new living offer by Marco Acerbis, and to strengthen the dialogue with an always more strategical market for Turri.
The first date is on 16 June in Hangzhou, in the FOR D. showroom; then on 18 June in Wuhan in the spaces of Augustwalden/Muli, and the final date will be on 20 June in Shanghai, inside the new Dexelance’s villa, an extraordinary space which will be opened few days before the event.
Every stage is a meeting and exchange opportunity: a night talk with the participation of the CEO Andrea Turri, the CCO Moreno Vitaloni, and Marco Acerbis, revealing the vision behind new Joel’s collection.
China is a country where Turri has created a strong connection over the years: the entrance in the Chinese market began in the 90’s by starting a phase of growth and international positioning. Since then, the brand has become a landmark for the high-level Made in Italy by bringing the Italian manufacturing tradition’s know-how and expertise into the housing and contract projects.
During the year of its centenary and through this road show, the company renews its commitment and interest towards the Chinese market by reinforcing its relationships with the involved dealers, strategical long-lasting partners.
These dates tell Turri’s evolution: a company able to transform the craftmanship into a designing evolving vision. Through the collaboration with designers like Acerbis, – interprets of a contemporary and international aesthetic – Turri tells the Modern Luxury concept: an essential luxury featuring an elegant and functional design, without compromising the quality.