Turri, the Italian brand synonymous with craftsmanship, bespoke, and sophisticated style, brings to life to a new narrative through a sophisticated shooting, the first step of a rewamped communication project.
Set in a secluded villa surrounded by lush greenery and water, the images, shot by Andrea Papini and styled by Studio Salaris, highlight the Atelier collection designed by Matteo Nunziati. The collection is seamlessly integrated into this serene environment, a perfect reflection of the quintessential Italian savoir-faire that Turri embodies.

The villa, that houses the company’s latest collections, stands as a testament to modern elegance and architectural refinement. the light structure is defined by an intricate façade, where clusters of slim metal rods create a rhythmic, irregular pattern. The elements form a subtle screen between the interior and the surrounding landscape, evoking the mesmerizing image of water droplets cascading from the suspended horizontal planes. This interplay between architecture and nature mirrors the ethos of the furniture collection, where each piece is thoughtfully crafted to blend beauty, comfort, and timeless grace.

Turri has also realized, for the first time, a mood video shot by MOFO Milano, showcasing the location and the collections presented there. In addition to the living and bedroom environments from the Atelier collection by Matteo Nunziati, the video also features the Roma table and chairs by Monica Armani.

Through this new communication and content creation project, Turri aims to affirm its leadership in luxury furniture design by presenting its pieces in setting that not only highlights the timeless elegance of Turri’s designs but also underscores the brand’s enduring dedication to craftsmanship and innovation.
An accurate effort on positioning and brand image renewal has also been carried out over the past months across social media, showrooms and a brand-new editorial project, named Turri Maison, with the aim of creating a coordinated image of modern luxury. This new image consistently and cohesively communicates Turri’s vision for 2025 to both the public and industry professionals.

With this latest project, TURRI embarks on a new visual and communicative path, capturing its latest collections in prestigious settings. This initiative seeks to embody the brand’s international allure. This innovative approach invites discerning audiences to experience the beauty of TURRI’s collections in a way that resonates with the contemporary aesthetic of high-end living.

With this fresh approach, Turri invites its discerning audience to immerse themselves in the “Italian Perfection. Since 1925”.