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My home collection entrusts Giulio Iacchetti as art director and acquires ‘Internoitaliano’ brand 21.02.2019

My home collection starts off 2019 waving the banner of change, and it does so in entrusting Giulio Iacchetti as art director. This partnership has come about with the purpose of writing a new and thrilling chapter in the somewhat recent yet already consolidated history of the Florentine brand, which was founded in 2015 thanks to the experience of the Alivar group. With Giulio Iacchetti joining the company, My home collection is acquiring Internoitaliano, a project launched in 2012 by the same designer – and art director, Silvia Cortese (with the contribution of Leonardo Sonnoli as graphics director and Massimo Gardone as photographer).

Internoitaliano manufactures furniture, home accessories and small housewares and personal items made in partnership with an extensive range of craftsmen’s workshops – master ceramicists, carpenters, glass blowers, etc. – ambassadors of Italian excellence and quality. In his new position at My home collection, Giulio Iacchetti is supported by the team of graphic designers Think Work Observe who are in charge for the restyling the brand, starting with the new logo, which has a simpler font and character layout to ensure a more intuitive and high-impact approach.

Addressing a young target who is always on the ball when it comes to the latest contemporary design trends, My home collection is involving some of the most talented designers of recent years, including Elena Salmistraro, Federica Biasi, Serena Confalonieri, Studio Lido and Alessandro Stabile. Brand new ideas will be visible during the upcoming edition of the Salone del Mobile international furniture show in Milan, in a single space, dedicated to both My home collection and Internoitaliano – HALL 6 STAND E 41.

The synergy between the brands has led to a company within the world of contemporary design that is capable of offering the market an ever-wider product range to fulfill the needs of a vast target, involving both domestic and contract segment.

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