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HOOK. Office furniture between color and pop art. 28.11.2018

As a result of the extravagant, colorful and recognizable signature of Karim Rashid, Hook is the Newform Ufficio collection designed to instill serenity and positivity in the workplace.

“The office space should be comfortable and give inspiration like home, only with less distraction. An office should give a sense of freedom, personalization and sharing at the same time. Touches of color, pop art work and simple divisions can create a private environment in line with the space in which you are located. Small rooms are obsolete. Nobody wants to stay in a cage, confined in 4 square meters, with sad pictures hanging on the walls of a brown wall. I believe that the fluid, clean and bright spaces promote an active working life and that an office of this kind will lead to a better and more gritty work in return. My collection for Newform Ufficio embodies this spirit “.

This is how the designer tells us about Hook, a line of completely modular furnishings – winner of the Award Recipient C77DA – The Best of Design – ideal for organizing office space as much as possible for work.

The desks, the nerve center of the collection around which all the elements are developed, can be customized in terms of finishes and colors. Under the worktop it is possible to insert a second, entire or shelf-sized top, to place diaries, documents or files, but also useful for managing and hiding cables. There are also drawers, special modules to insert hard drives, shelf systems and small load bearing shelves to replace thin metal legs. To free the tables from any unnecessary clutter, Rashid and Newform Ufficio have created LED lamps that like a rainbow embrace the entire length of the desks and that, beside illuminating the desktop, spread a pleasant ambient light.

To create workstations made up of several desks, a series of translucent screens and side panels both allow moments of privacy and concentration and moments of collaboration, allowing the passage of light and air and thus avoiding a possible sense of claustrophobia.

Hook is a game of shapes, materials and colors becoming synonymous with freedom, to stimulate the creativity and positivity necessary in every working environment with vivacity.

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