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Ethimo inaugurates its new flagship store in London 19.02.2020

London, 25 February 2020

With stores in Milan, Rome, Cortina d’Ampezzo, Viterbo, Paris and Cannes, Ethimo has chosen London as the home for its first English showroom, opening in the prestigious Design Centre of Chelsea Harbour, a strategic and reference ‘district’ for design and architecture on an international level. With the opening of its new London store, Ethimo has affirmed its direct presence in the UK market, conceiving a space capable of supporting the activities of architects and designers.

It’s an exhibition area presenting the most iconic collections which is configured as a Design Lab, a dynamic and functional ‘space’ to speak directly with the design professionals. There, one can thoroughly appreciate the ‘Made in Italy’ and Ethimo’s innate ability to interpret spaces, through a perfect balance between contemporary design and nature, design culture and emotions, strengthening the idea of outdoor living made of aesthetic sense, comfort and ‘warmth’.

Ethimo’s new London ‘residence’ is a place that combines the most metropolitan/contemporary essence of the city with the special Mediterranean charm that has always distinguished its collections, designed by suggestive atmospheres, warm colours, noble materials and the unmistakable trait of international designers. A surprising and creative mix & match able to create a unique and energetic environment, where design is the real protagonist.

“We have planned to open our first showroom in London by creating Ethimo UK, our branch in the United Kingdom, in order to support the parent company in the direct promotion and marketing of Ethimo’s collections in this area, which is definitely strategic to us. It is an important step – says Gian Paolo Migliaccio, CEO of Ethimo – to respond effectively to the numerous collaboration requests that we constantly receive from this market”.

The speed of change and the cultural ferment that can be felt in London, the undisputed European capital of the contract sector, meet with Ethimo’s constantly evolving design approach, where technical and aesthetic competence, knowledge of materials and their possibilities of expression, sense of harmony and know-how define the new trends.

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