Loop, the endlessly flowing sofa that reworks our relationship with outdoor spaces

Ethimo and Elena Salmistraro present Loop, a sofa that blends the Ethimo outdoor design experience with the visionary creativity of Elena Salmistraro to transform the concept of seating into a dynamic, fluid ‘sculpture’ that invites numerous interpretations.

Conceived to go beyond its traditional function, the volumes that make up Loop combine in equilibrium to form an endless embrace of shapes. Its very name hints at an idea of continuity and natural rhythm, one that ‘loops’ back on itself, welcomes, connects, and holds together, just like the relationships it prompts. A free, spontaneous user experience, open to so many possibilities.

“Loop was conceived more as an organism than a simple piece of furniture. It is an outdoor sofa with a fluid body, built out of organic volumes that come together and support each other, creating a continuous movement that is natural, almost instinctive. Says Elena Salmistraro. This is not a sofa in the classic sense of the word, nor is it conventional seating. It is, rather, a fertile borderline, a hybrid shape that shuns hierarchies, preordained attitudes and univocal interpretations.”

Loop is accessible from any side and its configuration does away with the distinction between front and back, prompting spontaneous use not only of the seat, but also of the surrounding area. Its sinuous design invites sharing, a sofa for meeting and spending time together, rather than just sitting. This allows Loop to become a spectacular, autonomous presence, generating a sense of spontaneous relationships between people as it dialogues with its setting.

The new three-seater sofa is self-bearing, defined solely by its technical padding instead of a visible structure. Featuring high-performance upholstery for outdoor living, with a soft comfortable hand, Loop takes on shape and substance thanks to its very material. A sinuous silhouette emphasises its welcoming nature, while the three different fabric options amplify its personality, allowing it to adapt effortlessly to different surroundings.

Loop is available in two different colourways: one inspired by the earth with warm hues ranging from red to rust that recall Mediterranean landscapes, and the other inspired by the sea, with shades of sky blue and sea green that recall a scenic coastline.

Ideal for furnishing residential spaces, where it becomes a soft ‘presence’ for socialising, bringing personality to outdoor locations, this sofa is also the perfect solution for hospitality and contract projects, where it acquires a more theatrical dimension and helps to define the character of any space. Loop can, consequently, become the main player in any outdoor location or dialogue with other seating elements, standing out in any case thanks to its strong, instantly recognisable presence.

With Loop, what goes around, comes around: people, conversations, even space, lending shape to a new form of outdoor socialising, freer and more fluid. A project that embodies the Ethimo aptitude for continual exploration of new ways of enjoying nature, where design and conviviality come together in an enjoyable loop.