ARAN Cucine at supersalone and Fuorisalone 2021 29.07.2021
Supersalone and Fuorisalone will be a different edition from the ones we are used to and will be held from September 5 to 10 in Milan. ARAN Cucine decided to take part in this special edition, considering this as an opportunity to tell something about the company’s identity, its values and eventually its story and plans for the future.
The choice of collections and new products that will be shown as well as the places where the company invites you to discover them are not random. The space in Rho Fiera Milano, Hall 3 – Stand B16, will be dedicated to Oasi, the kitchen designed in collaboration with Stefano Boeri Architetti. A real live-in and cultural concept that also brings environmental and social values.
Sustainability, well-being, environmental protection are part of a ‘life cycle’ which involves man and nature in a mutual relationship, represented by the iconic free-standing island built around a tree; a furnishing item that could not have had better showcase than the supersalone, intended this year as a moment of sharing and reflection, where particular attention will be paid to the concepts of sustainability and circularity.
Thus, if on the one hand the company reaffirms its strong relationship with environmental protection and healthy living, always innate in its DNA, on the other hand takes the opportunity to announce on the occasion of the exhibition an important project for the future: the creation of a new ARAN Contract division, ARAN World’s highlight. A renewed team of experts will be dedicated with even greater commitment to the leading sector for the Group, known internationally thanks to its extraordinary production capacity, its wide range of customizable products, its attention to all design phases. These pluses allowed the company to conquer foreign markets winning different furnishing supplies for the most prestigious residences in the world. The space in the exhibition will host, apart from Oasi, also some furniture solutions for bedrooms and bathrooms.
Another new project is the Phantastic system that will be starring in Fuorisalone, especially in ARAN Cucine Flagship Store in Milan, in Piazza San Gioachimo, 2N. In an edition that aims to involve as much as possible the public, so much that it is called ‘pop’, the showroom is the perfect place to present a project able to tell about ARAN Cucine’s transverse and versatile soul. More than a simple kitchen, in fact, Phantastic is a new customizable system of tall units, and doors can hide a kitchen, a laundry corner, or even a storage room and much more. A product that shows ARAN Cucine’s ability to offer solutions for all needs, both space or style, succeeding in managing to involve and meet all market segments.
Now you only need to see first-hand, through the products presented, the soul of a company that makes sustainability, Made in Italy and attention to customers some of its core values.