Turri at the Salone del Mobile.Milano Shanghai 2019 06.11.2019
The Chinese market has always been a reference market for Turri, ambassador of excellence Made in Italy across the world, and which with each new collection confirms its cosmopolitan and global spirit.
It is no accident therefore that this year too, for the fourth time running since the first edition was held in 2016, the brand is taking part in the Salone del Mobile.Milano Shanghai.
In a perpetually changing ‘design panorama’, Chinese tastes have also changed: the new generations appreciate increasingly modern and contemporary solutions, without however foregoing the value of craftsmanship or prized materials. The partnership between Turri and the oriental designer Frank Jiang and with the young architect Andrea Bonini has, in this regard, been a spot-on response to the renewed market requirements, and it has allowed the brand to keep up with the times and continue to grow in Asia.
On the occasion of the trade fain in Shanghai, the brand will be presenting – in an exhibition space spanning approximately 200 square metres designed by Bonini – two solutions for the living room and two for the dining room, with the Vine and Zero collections, respectively.
The components of the Zero collection, whether these are tables, chairs, sideboards, sofas, armchairs or storage cabinets, enhance the clean-cut silhouettes, the elegance of tradition and a painstaking selection of materials; those in the Vine collection, which was also previously presented on the occasion of the Salone del Mobile.Milano and designed by Frank Jiang, aim to convey a light and contemporary image, where the starring role is above all played by the woodworking, inspired – as the name suggests – by vine stock. A special mention goes to the armchair in the Living line which, compared with the Milanese edition of the trade fair, will be presented in Shanghai in a restyled version in burgundy leather.
The focus of the bedroom area proposal lies on the Zero bedroom collection, with bedside cabinets, benches, drawer chests, dressing tables and mirrors surrounding the large bed with internal headboard covered in processed cotton (for a more modern texture) and upholstery covers in dark beige leather; in this case too, therefore, a new look compared to the one on show at the Salone del Mobile.Milano.