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Prisma for the Large Scale Distribution 16.05.2022

Custom-made solutions for the different sales areas of the big ‘players’ in the Large Scale Distribution


Prisma produces professional equipment, made entirely of AISI 304 stainless steel, custom-designed and tailorable to meet the most specific needs and integrate perfectly into the environments of the large-scale distribution.

The outstanding quality of its solutions, the result of significant technical and industrial know-how and of a 40-year experience in the catering and large-scale sector, combined with the use of the most cutting-edge industrial technologies, a craftsman’s approach and a clean, essential design, make Prisma a benchmark for the functional supermarket fittings.

Reliable products, designed to last over time – always ensuring the best performance – make it possible to create display, storage and conservation spaces, capable not only of reflecting and respecting the brand/company identity, but also of making the customer experience complete and positive.

Prisma’s most recent collaboration with a major large-scale distribution brand, led to the design of several bespoke solutions: a refrigerated and automated cheese and cold-cut display case, a sushi stand and pastry counters. Flexibility, safety, hygiene and optimal organisation of the display and storage spaces are the common thread running through the different equipment.

The very large display case allows products to be stored, preserved and picked at the ideal temperature, thanks to a refrigeration system, suggesting a new way of serving.

Based on the type and maturity of the cheese, a robotic arm identifies the product which is then transported to the appropriate picking area. Cold cuts are placed on a support that allows them to be displayed and stored at an adjustable height.

The sushi stand is an integrated system complete with refrigerated display area and open working space, dedicated to sushi ‘artisans’.

The pastry counters, equipped with refrigerated shelves for the display and proper storage of pastries, are here conceived as true furnishing elements that define and enhance the surrounding space and activity, just like the counters of the more traditional bakery. The pastry ‘module’, with a classic and elegant design, as well as meeting functional needs, it is also meant to ensure the best product presentation and shopping experience.



Photo Credits: Matteo Cirenei


All the designs are the intellectual property of Prisma s.r.l., protected by International Registration with the European Union intellectual property office.

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