{"id":26226,"date":"2019-05-28T10:27:28","date_gmt":"2019-05-28T09:27:28","guid":{"rendered":"https:\/\/sitedev.it\/cavalleri\/hi-macs-emerald-nel-nuovo-flagship-store-oblique-men\/"},"modified":"2023-12-01T17:25:48","modified_gmt":"2023-12-01T16:25:48","slug":"hi-macs-emerald-nel-nuovo-flagship-store-oblique-men","status":"publish","type":"post","link":"https:\/\/www.cavalleri.com\/it\/hi-macs-emerald-nel-nuovo-flagship-store-oblique-men\/","title":{"rendered":"HI-MACS\u00ae Emerald nel nuovo flagship store Oblique Men"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>HI-MACS\u00ae Emerald diventa protagonista dell\u2019allestimento del nuovo flagship store Oblique Men a Utrecht. A opera dello studio di design The Invisible Party, la brand identity e il concept degli spazi sono stati ideati in linea con il mood urban dei 58 brand di abbigliamento maschile proposti dallo store. Il nuovo shop e\u0300 il risultato dell\u2019unione di due ambienti precedentemente separati che dialogano tra loro grazie a un gioco di geometrie lineari riprodotto su pareti e pavimenti.<br \/>\nUna linea obliqua attraversa entrambi gli spazi definendo la direzione dei pavimenti in legno e in quelli dal \u2018look terrazzo\u2019, e dei complementi d\u2019arredo, creando inoltre un ambiente unico che coniuga stile contemporaneo ad un allestimento piu\u0300 \u2018tradizionale\u2019.<\/p>\n<p>Quest\u2019ultimo e\u0300 valorizzato da alcuni elementi d\u2019arredo realizzati in HI-MACS\u00ae nella luminosa tonalita\u0300 Emerald della collezione Lucent, perfettamente elaborato da Van Assem Interieurbouw. Grazie alla sua particolare traslucenza, infatti, la gamma HI-MACS\u00ae Lucent regala uno straordinario effetto al progetto a contatto con la luce. La vivace finitura smeraldo, quasi fluorescente, scelta per il grande bancone e per gli espositori posizionati nello store, ritrova la sua vera pienezza grazie al calore del pavimento in legno e agli arredi dai dettagli dorati, color petrolio, viola e senape.<\/p>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Il caratteristico gioco di linee ritorna poi anche nei complementi realizzati in HI-MACS\u00ae con sottili motivi grafici orizzontali, verticali ed obliqui, fresati sulla superficie del bancone e degli espositori, per dare cosi\u0300 continuita\u0300 e coerenza con il resto dell\u2019ambiente. Le stesse geometrie si ritrovano, infatti, anche sulle pareti e sulle porte dei camerini. Il mix di materiali e colori sottolinea l\u2019importanza dell\u2019incontro tra elementi classici e urbani creando un\u2019esperienza visiva e sensoriale nel quale i materiali tradizionali vengono modernizzati e reinventati.<\/p>\n<p>Il negozio e\u0300 stato concepito come un palcoscenico per presentare e dare una panoramica dei 58 marchi proposti. La linea obliqua si ripete all\u2019interno dello spazio creando linee visive specifiche che conducono i clienti alla scoperta dei prodotti.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>INFORMAZIONI SUL PROGETTO:<\/p>\n<p>Flagship Store Oblique Men<\/p>\n<p>Ubicazione: Utrecht, Paesi Bassi<\/p>\n<p>Design: The Invisible Party, theinvisibleparty.com<\/p>\n<p>Fabbricazione: Van Assem Interieurbouw https:\/\/www.vanassem.nl\/<\/p>\n<p>Materiale: HI-MACS\u00ae Emerald S305 della collezione Lucent<\/p>\n<p>Fornitore di materiale: Baars &amp; Bloemhoff, Paesi Bassi Fotografia: \u00a9 Sal Marston Photography<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>HI-MACS\u00ae Emerald diventa protagonista dell\u2019allestimento del nuovo flagship store Oblique Men a Utrecht. A opera dello studio di design The&#8230;<\/p>\n","protected":false},"author":2,"featured_media":26228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3935],"tags":[1544,2843,2795,2844,2845,2846],"class_list":["post-26226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-himacs-3","tag-hi-macs","tag-hi-macs-emerald","tag-hi-macs-lucent","tag-oblique-men","tag-the-invisible-party","tag-van-assem-interieurbouw"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HI-MACS\u00ae Emerald nel nuovo flagship store Oblique Men - Cavalleri Comunicazione<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cavalleri.com\/it\/hi-macs-emerald-nel-nuovo-flagship-store-oblique-men\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HI-MACS\u00ae Emerald nel nuovo flagship store Oblique Men - Cavalleri Comunicazione\" \/>\n<meta property=\"og:description\" content=\"HI-MACS\u00ae Emerald diventa protagonista dell\u2019allestimento del nuovo flagship store Oblique Men a Utrecht. 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