{"id":24422,"date":"2023-04-04T16:32:44","date_gmt":"2023-04-04T15:32:44","guid":{"rendered":"https:\/\/sitedev.it\/cavalleri\/blooming-stories\/"},"modified":"2023-12-01T17:14:55","modified_gmt":"2023-12-01T16:14:55","slug":"blooming-stories","status":"publish","type":"post","link":"https:\/\/www.cavalleri.com\/it\/blooming-stories\/","title":{"rendered":"BLOOMING STORIES"},"content":{"rendered":"
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Un dialogo tra natura, moda e design.<\/p>\n

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\u2018Blooming Stories\u2019 e\u0300 una storia di natura, moda e design che si racconta attraverso un\u2019affascinante scenografia in cui gli arredi ed i motivi dialogano con le peonie in fiore.<\/p>\n

In occasione della Milano Design Week 2023 lo Showroom di Ethimo, in corso Magenta ospitera\u0300 \u2018Blooming Stories\u2019, un suggestivo allestimento realizzato in collaborazione con Mantero 1902.<\/p>\n

Ethimo, un marchio che esplora la connessione tra il design ed il mondo del giardino e Mantero 1902, il brand della storica azienda di tessile di Como. La collaborazione tra Mantero 1902 ed Ethimo rappresenta una ventata d\u2019aria primaverile che racconta di un\u2019armoniosa interazione mediante l\u2019allestimento di uno spazio espositivo. Un\u2019occasione attraverso cui celebrare la bellezza della natura ed il forte legame che intercorre tra entrambe le aziende, un\u2019unione che si esalta e materializza tramite gli elementi d\u2019arredo, interpretati in un originale \u201cdress code\u201d, pensato appositamente per creare un vero e proprio fil rouge con la fioritura esterna delle peonie, un continuum percettivo in grado di regalare un\u2019esperienza sensoriale indimenticabile. Un equilibrio perfetto capace di creare un\u2019atmosfera unica e coinvolgente.<\/p>\n

Protagonisti dell\u2019allestimento, alcuni dei grandi \u2018classici\u2019 Ethimo, come le sdraio Elle, gli ombrelloni Classic e i cuscini decorativi degli arredi lounge Allaperto che per l\u2019occasione \u2018indosseranno\u2019 le stampe Mantero 1902 a tema floreale; meravigliosi motivi botanici provenienti dal prezioso archivio dell\u2019azienda comense e, a definire l\u2019atmosfera poetica, i fiori del Centro Botanico Moutan, un giardino spettacolare e unico al mondo, che ha ispirato e dato origine alla prima collezione Ethimo e che vanta oggi la piu\u0300 ricca e completa collezione di peonie arbustive ed erbacee di origine cinese.<\/p>\n

Per l\u2019occasione, Mantero 1902 decide di reinterpretare i motivi floreali ricavati da un foulard d\u2019archivio del 1985, tutt\u2019oggi presente nella collezione spring-summer 23 e declinato su vari capi del ready-to-wear. Il foulard rivisitato diventa cosi\u0300 un pezzo unico e originale, una connessione tra passato e presente, un disegno che, per questa circostanza, ha subi\u0300to un ulteriore adattamento, in grado di soddisfare le esigenze di una nuova categoria. In questo modo, il marchio, ha plasmato un disegno originale adatto sia al settore moda che a quello dell\u2019arredamento, dimostrando la sua creativita\u0300 e versatilita\u0300, capace di rispondere alle necessita\u0300 di diversi settori merceologici. La scelta di rielaborare i motivi del passato in chiave contemporanea viene fatta per valorizzare il patrimonio dell\u2019azienda, che da oltre un secolo ha fatto della produzione di tessuti e foulard un\u2019arte, raccogliendo un archivio storico immenso e prezioso, ricco di pattern e tessuti. Il foulard reinterpretato diventa cosi\u0300 un pezzo unico e originale.<\/p>\n

\u2018Blooming Stories\u2019 parla di bellezza attraverso il mondo dei fiori, dei tessuti, delle stampe e del colore, in una cornice dove il design firmato Ethimo convive e si relaziona con tutti gli elementi, ricordando quel legame speciale tra il linguaggio estetico del brand e la natura.<\/p>\n

Blooming Stories<\/p>\n

Milano Design Week 2023
\nEthimo Flagship Store
\ncorso Magenta angolo via Brisa Milano
\ndal 17 al 23 aprile – dalle ore 10.00 alle ore 20.00<\/p>\n

ETHIMO . info@ethimo.com . ethimo.com \/ CAVALLERI COMUNICAZIONE . laura.liuzzi@cavalleri.com MANTERO | 1902 . info@mantero.com . mantero.com \/ ERRANI STUDIO . emanuela.montagno@erranistudio.com<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Un dialogo tra natura, moda e design. \u2018Blooming Stories\u2019 e\u0300 una storia di natura, moda e design che si racconta…<\/p>\n","protected":false},"author":2,"featured_media":34146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3919],"tags":[3775,1559,2436,845,3774,3772],"class_list":["post-24422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethimo-2","tag-blooming-stories","tag-ethimo","tag-ethimo-flagship-store-milano","tag-ethimo-outdoor-decor","tag-mantero-1902","tag-milano-design-week-2023"],"acf":[],"yoast_head":"\nBLOOMING STORIES - Cavalleri Comunicazione<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cavalleri.com\/it\/blooming-stories\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLOOMING STORIES - 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