{"id":23320,"date":"2019-07-15T14:16:49","date_gmt":"2019-07-15T13:16:49","guid":{"rendered":"https:\/\/sitedev.it\/cavalleri\/due-importanti-riconoscimenti-per-aran-cucine-e-renzo-rastelli\/"},"modified":"2023-12-01T17:25:30","modified_gmt":"2023-12-01T16:25:30","slug":"due-importanti-riconoscimenti-per-aran-cucine-e-renzo-rastelli","status":"publish","type":"post","link":"https:\/\/www.cavalleri.com\/it\/due-importanti-riconoscimenti-per-aran-cucine-e-renzo-rastelli\/","title":{"rendered":"Due importanti riconoscimenti per ARAN Cucine e Renzo Rastelli"},"content":{"rendered":"
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Anche quest\u2019anno, per la quinta volta consecutiva, ARAN Cucine si \u00e8 aggiudicata il Superbrands Award 2019, riconoscimento internazionale che certifica l\u2019eccellenza e il valore delle aziende che continuano a crescere ed investire perseguendo la strada dell\u2019autenticit\u00e0, della responsabilit\u00e0 e dell\u2019innovazione.<\/p>\n

Durante la cerimonia di premiazione che si \u00e8 tenuta marted\u00ec 9 luglio presso l\u2019Auditorium Radio Italia, l\u2019azienda abruzzese ha per\u00f2 ricevuto un altro grande premio. Renzo Rastelli, CEO del Gruppo ARAN World – di cui ARAN Cucine \u00e8 colonna portante – ha vinto il Superbrands Passion for Branding 2019.<\/p>\n

Una gratificazione importante e meritata, che premia la straordinaria carriera di un vero e proprio self-made man. A soli vent\u2019anni, accantonando il talento da promettente calciatore, Rastelli entra come ragioniere nell\u2019azienda ARAN e matura una grandissima ambizione, conquistare l\u2019estero. Per tentare l\u2019impresa, dopo poco tempo fonda la divisione cucine estero e realizza il sogno di superare i confini nazionali grazie ad un\u2019idea tanto semplice quanto geniale, il \u2018pacco piatto\u2019: un sistema di stoccaggio ideale per stivare in un solo container molte pi\u00f9 cucine \u2018in kit\u2019 da far partire alla volta dei porti di tutto il mondo.<\/p>\n

L\u2019intuizione \u00e8 un successo e nel 2001, quando ormai Rastelli aveva gi\u00e0 in mano le redini del business di ARAN, il Gruppo americano Masco, apprezzando la forza della societ\u00e0, la rileva nominando Rastelli CEO di ARAN World.
\nSolo nel 2006, dopo anni di difficile crisi economica, la Masco dedice di cedere la propriet\u00e0: in un momento cos\u00ec delicato, Rastelli teme che i dipendenti di quella che sente come \u2018la grande famiglia Aran\u2019 vengano travolti da troppi cambiamenti. Decide dunque, coraggiosamente, di impegnarsi in prima persona acquistando lui stesso il Gruppo ARAN World.<\/p>\n

E cos\u00ec, consolidando definitivamente la presenza sul mercato straniero (basti pensare solo ad alcuini progetti come il 432 Park Avenue o il 125 Greenwich Street di New York), investendo in ricerca e sviluppo e in collaborazioni con importanti architetti e designer \u2013 Ferruccio Laviani, Karim Rashid, Makio Hasuike e Stefano Boeri – Renzo Rastelli ha permesso la crescita di tutti brand del Gruppo ARAN World: una realt\u00e0 sana e 100% Made in Italy che conta bene 7 stabilimenti produttivi in Abruzzo, centinaia di dipendenti e migliaia di negozi in tutto il mondo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Anche quest\u2019anno, per la quinta volta consecutiva, ARAN Cucine si \u00e8 aggiudicata il Superbrands Award 2019, riconoscimento internazionale che certifica…<\/p>\n","protected":false},"author":2,"featured_media":31078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3958],"tags":[],"class_list":["post-23320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arancucine-it"],"acf":[],"yoast_head":"\nDue importanti riconoscimenti per ARAN Cucine e Renzo Rastelli - Cavalleri Comunicazione<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cavalleri.com\/it\/due-importanti-riconoscimenti-per-aran-cucine-e-renzo-rastelli\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Due importanti riconoscimenti per ARAN Cucine e Renzo Rastelli - 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