MY home collection design for the Sheraton Hotel in Tel Aviv 22.11.2017
The Sheraton Hotel stands proudly right on the seafront of Tel Aviv, one of the world’s most famous cities for its night-life. Set in the heart of all the night-time action of the Israeli capital, this facility offers its guests breathtaking views of the crystal-clear waters of the Mediterranean Sea, with its fine white sandy beaches. This exclusive hotel welcomes its visitors in a sober and contemporary setting where MY home collection features within the large lobby lounge with its Clou and Betty seats designed by AngelettiRuzza Design.
Minimalism and discretion are the distinguishing features of the Betty armchair, upholstered with soft fire-retardant fabric suitable for communal settings, in a gentle shade of blue that recalls the bright colours of the sea just outside the building. This seat has slim criss-crossing legs that ensure the utmost comfort thanks to the use of polyurethane foam that covers the entire wooden frame. In the sofa and armchair versions, Clou completes the lobby lounge, alternating blue with more neutral hues to create small conversational ‘islands’ for guests to relax and unwind. The ‘tubular’ legs that embrace the entire frame emphasise the comfortable cushions on the seat back and armrest. Clean-cut design with minimal silhouettes enable Clou to become the ideal multi-purpose seat to enhance the value of any lounge space. For MY home collection, this project constitutes a significant opportunity to pursue its growth in the international contract industry.