A partnership characterised by attention to detail, style and passion for beauty. Among the works by Ethimo is Lounge Cortina 2021, the ‘living room’ of the World Championships right in the centre of Cortina.

Cortina d’Ampezzo (BL), 6th November 2019 – A new valuable partnership has been established between Fondazione Cortina 2021 and Ethimo, an Italian company specialised in high-quality outdoor decor. Ethimo has therefore become Technical Supplier of the next World Championships, in a partnership characterised by attention to detail, style and passion for beauty.

Ethimo outdoor collections have always designed spaces in accordance with seasons, in a perfect balance between nature, design – in its most current and fascinating form –, design culture and emotion, revealing that special Mediterranean mood – characterised by charming atmospheres, warm colours and noble materials – from which they draw inspiration.

With its products and projects, Ethimo brings ‘extraordinary’ places to life, places of well-being where people can live experiences en plein air with elegance, style and quality.

On the occasion of this new partnership of international scope, Ethimo proposes an exclusive selection of its furnishings created to enhance the most sophisticated outdoor mountain spaces and designed to withstand the coldest temperatures, preserving their natural beauty over time. Excellent fabrics, innovative covering, high-quality finishes, warm colours, natural materials and handcrafted details offer a new way of living the outdoor spaces ‘at high altitudes’.

The mountain collections express Ethimo’s capability of redesigning any outdoor space with expertise, passion and enthusiasm, creating pieces of furniture that meet different aesthetic and functional needs and are designed to respect the architecture and the purpose for which they were created.

This collaboration was born with the aim to offer the best of Italian style during an event of international standing such as the next World Championships, with the goal of promoting Made in Italy and creating new synergies that benefit the whole local area. The new partnership was guided by values common to both Fondazione Cortina 2021 and Ethimo, such as the passion for the alpine environment and the pursuit of excellence, but also the commitment to environmental sustainability: the wood used by Ethimo is in fact FSC certified and comes only from forests controlled and strictly subjected to reforestation. A commitment that perfectly matches the founding principles of Cortina 2021.

This shared path towards the World Championships has already resulted in many initiatives. Last January, on the occasion of the Audi FIS Ski World Cup 2019, Ethimo set up the outdoor area of the Audi Cortina Lounge, the most exclusive location to fully live the experience of the White Circus at the foot of Tofane.

Lounge Cortina 2021 – the ‘living room’ of the World Championships inaugurated in June 2019 – has also been furnished with the support of Ethimo and will accompany the Queen of the Dolomites on the path to the World Championships: it will be a special setting for meetings, gatherings and small events with partners, but also a place where it is possible to make the most of any activity in the local area, achieve opportunities and share projects and initiatives of the Foundation itself but also of other local organisations.

‘Counting Ethimo among the Technical Suppliers of the World Championships is a source of great satisfaction for us’ said Valerio Giacobbi, CEO of Fondazione Cortina 2021. ‘Ethimo is synonymous with quality and knows how to bring Italian taste and excellence to the world, with great attention to environmental sustainability and responsible use of resources: all these qualities perfectly match the founding principles of Cortina 2021. The partnership has already yielded excellent results and will continue to grow during the next events‘.

‘Our collaboration with Fondazione Cortina 2021 on the occasion of the World Championships is very important’ stated Gian Paolo Migliaccio, CEO of Ethimo. ‘Ethimo is an international brand, which deeply cares about sport and its values and brings the Italian outdoor living to the world. Cortina is a place to which we have been linked for a long time; here, we opened our first ‘high altitude’ showroom one year ago. In 2017 we also presented ‘Allaperto’, the first outdoor furniture collection dedicated to mountain outdoor spaces, which was designed by Matteo Thun and Antonio Rodriguez. All these elements, including the values we share with Cortina 2021, have naturally led us to create this partnership. Together, we would like to tell about an interesting union between sport, design and environment in this unique place that is appreciated all over the world’.

Contacts:

Cortina2021 Communications Office

Max Vergani – Valentina Comoretto; media@cortina2021.com

Press Office Corporate – Community Group

Nello Bologna – Giovanna Biscaro; press@cortina2021.com

Special projects and PR – DOC-COM

Chiara Caliceti; pr@cortina2021.com