Under the leadership of Mo.1950\u2019s CEO, Corrado Molteni, the lualdimeraldi studio has been appointed as the new artistic direction of the brand, a key hub in the world of interior design. This collaboration, which began eight years ago, has steadily grown over time and now takes shape in a new strategic vision. The appointment of lualdimeraldi marks a natural evolution of a shared journey: from the initial conversations held for the Mo.1950 via Carducci (Milan) to the design of the via Molino delle Armi (Milan) Flagship Store, and now to a broader framework that will integrate content, special projects, and partnerships in a cross-disciplinary way.
\nAt the core of Mo.1950\u2019s business vision lies a clear idea: to transform the relationship with architecture studios into an exchange of shared values. Its three facets \u2014 custom-made, contract, and retail \u2014 speak a design language that links culture, function, aesthetics, and materials.
\nWith over seventy years of experience and a genuine connection to Made in Italy, Mo.1950 continues its path as a project laboratory and a trusted partner for architects, designers, and professionals seeking dynamic, flexible, and contemporary solutions.
\n\u00abOur goal is to give space to Mo.1950\u2019s identity by creating a design language that generates connections between culture, material, and people\u00bb, says Matteo Meraldi.
\nThe studio, active internationally, brings with it a sensitivity capable of understanding and respecting specific contexts, local traditions, and diverse markets while maintaining a coherent vision of design as a space for dialogue between project, material, and culture \u2014 consistently placing people at the center.
\n\u00abWe believe this is the right moment to broaden the expressive possibilities available to designers, offering tools and products born from a flexible, ever-evolving artisanal knowledge. Customization is not simply a service but an aesthetic choice, a cultural and technical approach that enhances the uniqueness of each project\u00bb, adds Matteo Lualdi.
\nThe new artistic direction led by lualdimeraldi is rooted in an interdisciplinary approach where art, architecture, design, and photography intersect in a cross-cutting project vision that blends contemporaneity with timelessness. Personalization takes center stage \u2014 understood as a project culture, technical expertise, and the ability to reinterpret the brand\u2019s heritage within an integrated system. This element, a defining trait of Mo.1950, is now further empowered by a renewed reflection on the evolution of craftsmanship, technological innovation, and the human value of the production chain.
\nAlongside the artistic direction, photographer and communication strategist Jessica Soffiati joins the team to lead marketing, bringing with her an editorial and visual approach that reinforces the brand\u2019s narrative identity.
\nWith this new chapter, Mo.1950 strengthens its position as a creative platform open to dialogue between brands, architects, and designers, reaffirming its commitment to a thoughtful, adaptable, and authentic design approach. <\/p>\n","protected":false},"excerpt":{"rendered":"
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