During the centenary, Turri reinforces its international vision through the opening of the first exhibition space in the USA by marking a milestone in the internationalization process and strongly focusing on the North American potential market.
\nThe showroom is placed at the 6th floor of an elegant building in Lexington Avenue of Manhattan, inside the New York-based headquarter of Dexelance, an important hub for the Italian interior design, which already hosts brands like Meridiani, Davide Groppi, Gervasoni, Axolight, and Flexalighting.
\nEntering this prestigious environment represents for Turri a strategic visibility and an opportunity to reach the American target including architects, interior designers, and luxury field operators. This is a place meant to show the Italian manufacturing excellence and the brand project potential, an essential driver in the market development.
\n\u00abApproaching the American market through a space in New York is a strong and strategic choice belonging to a reinforcement plan of our international presence\u00bb, says Andrea Turri, Company CEO. \u00abIt means to face with one of the most competitive, but also inspiring context. We are grateful to Dexelance to have believed into this project and for the support offered during every phase\u00bb, ends Andrea Turri.
\nThe New York-based office is part of a widest expanding network including a showroom and sales partners in Palm Beach, Florida and West Hollywood, California. This confirms an increasing interest for a design which combines a bespoke soul, craftmanship, innovation, and a firm stylistic identity.
\nBased on a know-how handed down through generations, Turri continues to represent a Made in Italy excellence able to evolve together with the taste and the contemporary living habits. Since its origins, the consistent planning vision, and the ability to interpret different cultural and stylistic contexts had made Turri’s brand recognizable and appreciated even out of the national market.<\/p>\n","protected":false},"excerpt":{"rendered":"
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