{"id":20569,"date":"2023-04-04T16:32:44","date_gmt":"2023-04-04T15:32:44","guid":{"rendered":"https:\/\/www.cavalleri.com\/?p=20569"},"modified":"2023-11-29T14:12:59","modified_gmt":"2023-11-29T13:12:59","slug":"blooming-stories","status":"publish","type":"post","link":"https:\/\/www.cavalleri.com\/en\/blooming-stories\/","title":{"rendered":"BLOOMING STORIES"},"content":{"rendered":"<p><strong>A dialogue between nature, fashion, and design.<\/strong><\/p>\n<p><strong>\u2018Blooming Stories\u2019<\/strong>\u00a0is about nature, fashion, and design, a story told through a fascinating setting where furnishings and motifs dialogue with blooming peonies.<\/p>\n<p>During\u00a0<strong>Milan Design Week 2023<\/strong>, the\u00a0<strong>Ethimo<\/strong>\u00a0showroom in Corso Magenta will host \u201cBlooming Stories\u201d &#8211; an evocative installation, made in partnership with\u00a0<strong>Mantero 1902<\/strong>.<\/p>\n<p><strong>Ethimo<\/strong>\u00a0is a brand that explores the connection between design and the garden world, and Mantero 1902, a historic Como textile brand. The partnership between\u00a0<strong>Mantero 1902<\/strong>\u00a0and Ethimo is a breath of spring air &#8211; a harmonious interaction in an exhibition space setting. An occasion to celebrate the beauty of nature and the strong bond between these companies, a union that is exalted and materialised through the furnishing elements, interpreted in an original \u2019dress code\u2019, designed to create a common thread with the peonies flowering, for a perceptual continuum which provides an unforgettable sensory experience. A balance that creates a unique and fascinating atmosphere.<\/p>\n<p>The installation includes some of the great\u00a0<strong>Ethimo<\/strong>\u00a0\u2018classics\u2019, such as the\u00a0<em>Elle<\/em>\u00a0deckchairs,\u00a0<em>Classic<\/em>\u00a0parasols and decorative cushions of the\u00a0<em>Allaperto<\/em>\u00a0lounge furniture, \u2018dressed\u2019 in floral-themed\u00a0<strong>Mantero 1902<\/strong>\u00a0prints. These are marvellous botanical motifs from the valuable archives of the Como-based company. The poetic atmosphere will be marked by the flowers of\u00a0the\u00a0<em>Moutan Botanical Centre<\/em>: a spectacular and unique garden that inspired the first Ethimo collection and boasts the richest and most complete collection of Chinese shrub and herbaceous peonies.<\/p>\n<p>For this event,\u00a0<strong>Mantero 1902\u00a0<\/strong>decided to reinterpret the floral motifs taken from a 1985 archive scarf, which can be found\u00a0in the spring-summer 2023 collection and used on various ready-to-wear garments. The reinterpreted scarf becomes\u00a0unique and original, a connection between past and present. For this event, the design underwent a further adaptation to\u00a0meet new category needs. The brand moulded an original design suitable for the fashion and furnishing sectors, proving\u00a0its creativity and versatility, capable of responding to different product sectors\u2019 needs. Reworking the past motifs in a\u00a0contemporary style enhanced the company heritage, which for more than a century has made the production of fabrics\u00a0and scarves an art, collecting an immense and valuable historical archive, rich in patterns and fabrics.<\/p>\n<p>\u2018Blooming Stories\u2019 talks about beauty through the world of flowers, fabrics, prints and colour, in a setting where\u00a0<strong>Ethimo<\/strong>\u2019s design coexists with and relates to all elements, recalling the special bond between the brand\u2019s aesthetic language and\u00a0nature.<\/p>\n<p><strong>BLOOMING STORIES<\/strong><\/p>\n<p><strong>Milan Design Week 2023<\/strong><br \/>\n<strong>Ethimo Flagship Store<\/strong><br \/>\n<strong>corso Magenta angolo via Brisa Milano<\/strong><br \/>\n<strong>17\/23 April &#8211; 10 am &#8211; 8 pm<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A dialogue between nature, fashion, and design. \u2018Blooming Stories\u2019\u00a0is about nature, fashion, and design, a story told through a fascinating&#8230;<\/p>\n","protected":false},"author":2,"featured_media":20568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[458],"tags":[3775,1559,2436,845,3774,3772],"class_list":["post-20569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethimo","tag-blooming-stories","tag-ethimo","tag-ethimo-flagship-store-milano","tag-ethimo-outdoor-decor","tag-mantero-1902","tag-milano-design-week-2023"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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