{"id":17016,"date":"2021-05-27T16:33:19","date_gmt":"2021-05-27T15:33:19","guid":{"rendered":"https:\/\/www.cavalleri.com\/?p=17016"},"modified":"2023-11-29T14:11:57","modified_gmt":"2023-11-29T13:11:57","slug":"una-nuova-casa-nel-cuore-di-milano","status":"publish","type":"post","link":"https:\/\/www.cavalleri.com\/en\/una-nuova-casa-nel-cuore-di-milano\/","title":{"rendered":"A new \u2018home\u2019 in the heart of Milan"},"content":{"rendered":"<p class=\"p1\">Via Cavallotti 8, inside the via Durini Design District, the \u2018circuit\u2019 that for years has been the go-to showroom location for top Italian and international furnishing, design and decor brands, is the address of the new <strong>Ethimo<\/strong> flagship store, its second in the city after the one in the brand\u2019s historic headquarters in Corso Magenta.<br \/>\nThis prestigious \u2018residence\u2019 boasts more than 500 m2 of display area on several levels, a showcase for all the aspects of outdoor design by <strong>Ethimo<\/strong>.<\/p>\n<p class=\"p1\">This new location stems from a desire for special storytelling that reveals not only the aesthetic and rational value of the <strong>Ethimo<\/strong> collections, but also suggests new way to enjoy contemporary outdoor living and relate with nature, in a balanced mix of design and function.<\/p>\n<p class=\"p1\">Its mood-filled interiors are stimulating and evocative, a source of inspiration thanks to <strong>Ethimo<\/strong> style, somewhere it is easy to imagine a wide array of open-air settings, residential or contract, at the same time providing design and sales services for professionals in the sector and private clients.<\/p>\n<p class=\"p1\">Elegant and contemporary, attention to detail makes the difference here: from the architecture to the choice of finishes and colours that reflect the unmistakable Mediterranean spirit of <strong>Ethimo<\/strong>, through to the many different pieces of furniture and accessories on show that embody the brand\u2019s exclusive capacity to interpret and completely furnish a widely diverse range of outdoor settings. The \u2018display philosophy\u2019 hints at the many different compositions possible, all refined, welcoming and convivial thanks to the completeness and variety of the <strong>Ethimo<\/strong> range.<\/p>\n<p class=\"p1\">Selected in collaboration with Studiopepe, the colours and finishes bring alive a project that harmoniously balances earthy neutrals with the texture of enamelled majolica tiles in shades of green. In perfect accord, nuances and materials dialogue with the lighting to flatter the form and function all the furnishings, their design, materials, fabric textures, and finishes.<\/p>\n<p class=\"p1\">The natural light, flooding through the large windows that seem to bring the \u2018outdoors in\u2019, and the carefully tended luxuriant plants are the allpervading elements in this showroom and they create an apparently seamless flow between the different settings.<\/p>\n<p class=\"p1\">Nature and greenery are the main players and the indoor courtyard, the real hub of the showroom, is a welcoming and delightful haven in the heart of Milan.<br \/>\nThis beautiful outdoor space, filled with rich vegetation that hints at the exotic, is an immersive location designed as an exceptional showcase for that special \u2018art\u2019 of outdoor living that <strong>Ethimo<\/strong> expresses in all its collections.<\/p>\n<p class=\"p1\">The showroom has its own extensive library of materials in a space dedicated to design, for the creation of exclusive materialboards inspired by the many possible combinations of materials that characterise <strong>Ethimo<\/strong> furnishings and accessories.<\/p>\n<p class=\"p1\">From the iconic creations to the latest trends for 2021, in the new <strong>Ethimo<\/strong> \u2018home\u2019 everything has its place, the displays will be rotated season by season to make room for new entries and illustrate fascinating new ideas for al fresco living.<\/p>\n<p class=\"p1\">Beauty and texture therefore feature throughout this entire project: with its evocative emotional aesthetics, the <strong>Ethimo<\/strong> showroom is a functional showcase for visitors and a \u2018container\u2019 of ideas and creativity for the generation of new relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via Cavallotti 8, inside the via Durini Design District, the \u2018circuit\u2019 that for years has been the go-to showroom location&#8230;<\/p>\n","protected":false},"author":3,"featured_media":17017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[458],"tags":[],"class_list":["post-17016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ethimo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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