Turri\u2019s history is rooted in the history of Italian design and began in 1925 when\u00a0Pietro Turri started his workshop in the heart of Brianza with impeccable\u00a0craftsmanship. In almost one hundred years of events and decisions, many situations\u00a0have changed, and today Turri is considered a reference company in he international\u00a0market for contemporary furniture, and an ambassador of craftsmanship for the most\u00a0refined contexts. From magnificent private penthouses to luxury hotels, from yachts\u00a0to the most exclusive restaurants, Turri overall programme offers a broad choice of\u00a0products capable of furnishing any environment with a strong identity. The catalogue\u00a0is characterised by upholstered furniture, storage units, tables, lights, decorations,\u00a0accessories and much more to bring to life complete projects that are harmonious and\u00a0coordinated in style. What makes Turri\u2019s production unique is its sensitivity to\u00a0tradition and its skill, combined with a high level of sartorial culture, careful research\u00a0into original manual work and 100% Made in Italy production. A melting-pot of\u00a0values that have spread the company\u2019s harmony and its name around the world and\u00a0with it, also the most lively and authentic concept of \u201cItalian excellence\u201d. Along the\u00a0way, Turri has been open to the international market since its third generation in the\u00a01970s, but it was when the torch was passed over to Andrea Turri in 2009 that the\u00a0Brianza- based manufacturing company became truly global. Today Turri has about\u00a030 single brand and multi-brand showrooms all over the world, but the link with its\u00a0land of origin and its tradition have endured and all the accessories\u00a0from the first to\u00a0the last element, are still produced in its Brianza headquarters.<\/p>\n
COLLABORATIONS<\/strong><\/p>\n The journey has been long, and from the beginning, several important collaborations\u00a0have been made, thanks to which as many iconic collections have been developed,\u00a0which today represent the must-haves of our catalogue.\u00a0Turri\u2019s identity has also\u00a0matured alongside its offer: this is the case of the collaboration established with\u00a0Andrea Bonini, a talented young architect who has attentively accompanied the\u00a0evolution of the company\u2019s style with a modern approach.\u00a0Equally important is the more recent collaboration with the designer Frank Jiang, an\u00a0key figure in the world of design in the East, who has introduced smart references to\u00a0traditional Chinese design in the Turri catalogue, making the company even more\u00a0competitive on the international scene. Frank Jiang is, in fact, the founder of the\u00a0Chinese company J&A, which is the twenty-fifth company in terms of turnover, the\u00a0third in the interior design segment (source: Interior Design Magazine), as well as\u00a0being the only company in the design segment to be listed on the stock exchange in China.<\/p>\n THE FUTURE<\/strong><\/p>\n Where this path is leading, is clear: Turri, thanks also to the synergy with Daniel\u00a0Libeskind and other key figures in the world of design, today proposes refined and\u00a0absolutely current ideas and solutions, to an audience that is able to appreciate the\u00a0taste and value of craftsmanship, but with an eye to modern style. Some of the\u00a0characters change, therefore, but the plot continues with the same success as ever,\u00a0with Turri ever closer to celebrating the centenary of it foundation and ever closer to\u00a0great and ambitious goals. Since 2019, the company has been engaged in an\u00a0extensive renewal process that is affecting all the main assets of Turri, reinterpreting\u00a0the pay-off and logo to make them more in line with current and future trends. \u201cThe\u00a0Italian Way to Beauty\u201d is the new payoff that aims to communicate the essence of a\u00a0business, its most authentic reason for being. Turri, like any other innovative player\u00a0in the furniture market, is a producer of ideas rather than products; a business whose\u00a0design research consists in making the theme of beauty contemporary and\u00a0international, which since it Renaissance origins is so fundamental in the artistic and\u00a0cultural tradition of Italian taste. The result is now evident: the logo and the pay-off\u00a0are visually and conceptually counterbalanced, and convey, with a modern aspect, the\u00a0respect for the typically Italian tradition of luxury and excellent design.<\/p>\n","protected":false},"excerpt":{"rendered":" Turri\u2019s history is rooted in the history of Italian design and began in 1925 when\u00a0Pietro Turri started his workshop in…<\/p>\n","protected":false},"author":2,"featured_media":13875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2702],"tags":[1632,2685,665,2874,2873,2872,1349],"class_list":["post-13893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turri","tag-designprisoner","tag-arredi-design","tag-design","tag-furniture","tag-italian","tag-the-story","tag-turri"],"acf":[],"yoast_head":"\n