The 2025 catalogue is a special opportunity to discover the new visual journey of Wall/Pepper®, a rebranding that shows the evolution of the Milan-based brand, marking the beginning of another chapter in its history: a more personal and contemporary identity to reflect the essence and passion for its ‘know-how’, in tune with an innovative vision of the often extraordinary role of wallpaper in the world of interior decoration.

The new logo preserves the slash (/), not only as a graphic element but as a symbol of continuity with the previous ‘temperament’, creating a visual and conceptual link with the past. This visual element, which separates yet connects, ideally represents the balance between aesthetics and functionality, between tradition and innovation. Here the slash becomes a ‘window’ on the values, the new image of Wall/Pepper®’s philosophy and new image: a meeting point between creativity, art, and design on one side, and technology, quality, and sustainability on the other.

In line with this new artistic vision, the 2025 catalogue presents itself with a renovated design, becoming a kind of ‘manifesto’ of creativity, quality, and excellence of Wall/Pepper® materials. More than a common instrument, the catalogue is a journey through art and design, a story made of images that express the brand’s ability to improve spaces, both indoors and outdoors, with unique and exciting decorative solutions.

The 2025 collection introduces over 60 new designs exploring different styles and inspirations: from delicate watercolour nuances to 3D modelling, from romantic floral atmospheres to the most daring and fascinating geometric and architectural representations. Each wallpaper, result of research in design and a special attention to detail, is thought to fit any project, residential or contract. The new Wall/Pepper® collection goes beyond simply offering wall coverings; it provides true artistic and living experiences: wallpaper becomes an expressive medium able to tell stories and bring spaces to life with emotion. The use of top-quality, eco-sustainable, certified, and safe materials, along with the possibility of customising any design to meet specific needs, reinforces the company’s commitment to creating tailor-made solutions for any environment and project.

2025 marks a turning point for Wall/Pepper®, which, with the new name, a refreshed catalogue, and a collection full of innovation and beauty of its kind, continues to inspire and bring the beauty of wall decoration into everyday spaces, suggesting an eco-sustainable way to decorate and customise any place.

Wall/Pepper® 2025: The new art of living space, beyond the surface and into the emotion.