At Salone del Mobile.Milano 2026, Et al. did not simply present new products, but revealed a deeper transformation: its new visual identity.
Initiated with the appointment of Marco Acerbis as the company’s artistic director and graphically developed together with the FM milano studio, the project was unveiled at stand D27, Hall 18, at Rho Fiera during the event, starting with the restyling of the Et al. logo: an evolutionary intervention designed to strengthen its readability and essentiality. Conceived not only as an exhibition space but also as a narrative device, the Et al. stand at Salone del Mobile.Milano presented a large choral scene dedicated to contemporary conviviality: a large illustration by Paola Momentè, created on a wall of over ten square metres, shaped a visual landscape dense with actions connected to the world of hospitality, between bars and restaurants, with people and furnishings. A story that served as both a visual and active backdrop for the new Et al. product launches, suggesting their use, atmosphere and potential.

Within this new framework of conviviality, a large-format newspaper-style publication, measuring 30×40 cm, translated the brand’s new visual identity onto paper, giving it an editorial dimension. Conceived as a tool for the sales network yet structured as a narrative object, it introduced the new products designed by Marco Acerbis and previewed during Salone del Mobile.Milano.

More than a formal update, Et al.’s transformation was conceived as a process of refinement and focus: an exploration of identity that moves through hospitality spaces with new tools, restoring a clearer and more conscious vision of the brand’s positioning within the contemporary living landscape. At its heart are the experience of sitting and the pleasure of staying.