Born from a shared vision — elevating the everyday through an aesthetic that blends the senses with materiality — the new collaboration between knIndustrie and Erased Tapes Music, the London-based label internationally renowned for its exploration of contemporary music, takes shape. The project is designed to transform everyday gestures into a multisensory experience through immersive soundscapes.

This Christmas, customers purchasing knIndustrie products through the online shop or selected stores will receive an exclusive gift: a hand-picked selection of signature tracks curated by Erased Tapes Music London.
Created specifically to extend the knIndustrie experience beyond the product itself, the collection is arranged around the five defining moments of the day, crafting a unique atmosphere for each one:

In the morning, the playlist opens with warm, minimal sounds — perfect for a slow, relaxed awakening (Morning Coffee & Calm Start).
As the city comes to life, with snow-covered rooftops, smoking chimneys and windows traced by winter frost, a sense of domestic quiet emerges, inviting calm. Leading this moment are Lady Anne and Aida.
The warm Arabica blend takes shape in the Lady Anne coffeemaker, whose essential silhouette weaves together tradition and modernity, turning the everyday act of making coffee into a considered ritual.
The Aida cup completes the experience: its gently wavy rim enhances cream and flavour, naturally accompanying the start of the day.

As the day moves and the pace picks up, the playlist shifts to more rhythmic, airy tones (Midday Focus & Flow).
Through the late morning — whether at work or during a moment of free time — the break becomes a small pause to regain rhythm and energy.
With its radiant texture, Diario is the ideal companion for this moment. A practical jug for juices and smoothies, it pairs seamlessly with the Glossy Bibita glasses from the In/Tagli collection. Their essential shapes and polished finish enhance light and transparency, highlighting both container and
contents.
Whether on a work desk or on the counter of a café in the city center, Diario and In/Tagli bring a
sense of order and lightness to the mise en place.

In the afternoon, the playlist takes on a more dynamic turn, accompanying the need for a revitalizing break (Afternoon Recharge).
Amid crisp air and a livelier rhythm, a warm tea takes shape with the Armonia set. Its timeless cup and saucer combine tradition with a contemporary sensibility.
Beside it, the Ella cake stand welcomes fruit tarts or baked treats designed for a simple, satisfying pause. Made of aluminum with a red finish, it stands out for its essential lines, composed of two elements of equal height but different dimensions.

When evening arrives, the atmosphere becomes more intimate and relaxed, with soft, enveloping sounds marking the close of the day and the beginning of time for oneself (Evening Wind-Down).
Far from deadlines and demands, Sparky takes center stage. Ideal for sharing a sparkling toast with friends, its slender forms and hollow stem create a striking visual effect.
Completing the scene is the square Garçon tray, crafted from folded steel and echoing a classic aesthetic. Its semicylindrical rim, both decorative and functional, makes it a practical support for glasses as well as small bites.

Finally, as the day draws to a close, the need for calm takes over and the playlist grows even deeper, inviting an evening of unwinding (Relaxing Night). Back at home, the White Lies lamp finds its perfect place. Its gentle glow, inspired by candlelight, and its essential design blend
effortlessly into any setting, creating a warm, comforting atmosphere. In the living room beside the sofa, or on a bedside table, White Lies adds a quiet yet distinct presence, turning the final moments of the day into a true moment of relaxation.

With this initiative, knIndustrie and Erased Tapes Music London give life to a sound language defined by balance, calm and refinement — one that perfectly reflects their shared values of design, sensory experience and everyday pleasure.
In this way, they shape a Christmas that is not only a moment to experience, but an experience to share.