Design: Di Virgilio Veneziano

Words are invisible bridges, capable of forging deep connections which challenge time and space. They are not simple combinations of sounds or symbols, but carriers of meaning, emotion and transformation. Each and every word encapsulates an intrinsic energy, capable of evoking images, feelings and concepts. It is exactly this energy that animates the new Parola collection of rugs by Carpet Edition, designed by the creative duo of Di Virgilio Veneziano and painted by hand by the architect, artist and designer Gianni Veneziano.

The collection offers a unique interpretation of words as a catalyst for change, a mirror of the soul and a symbol of human connection. Each rug becomes an unconventional canvas, where marks and brush strokes transform into essential and powerful visual messages, uniting tradition and innovation. The selection of Hemp as a material, combined with manual artistry, inaugurates a new manufacturing paradigm: sublime balance between tradition and experimentation, ancient gesture and contemporary vision.
The Parola collection is distinguished by an approach intentionally distanced from large-scale production and which is focused on sustainability. Each rug is hand painted by Gianni Veneziano at the time of sale, eliminating overproduction and favoring a more ethical and responsible production model.

Amore, Eterno and Breath are the three rugs that make up the collection, which give life to three visual poems.
Amore is the universal law on which the universe is based, an invisible thread that interconnects souls, a silent force that supersedes the visible to embrace the infinite.
Eterno is that which resonates beyond time. In many cultures, time is conceived not as a line but as a web, where past, present and future coexist and influence each other. Lastly, Breath is the rhythm that connects everything. It is the space between two beats, the moment of suspense where the world stops and reveals its essence.

Three messages for a future that, like an invisible bridge, connects the generations that conserve knowledge, emotions and values. Handing down words means preserving the language, delivering a living memory and a priceless heritage for those to come.

The rugs are produced in hemp, an ecological and thoughtful choice: this natural fiber grows quickly and only needs a small amount of water, which makes it a more environmentally friendly choice. Hemp brings with it a guarantee of extreme durability over time, isolation from heat in the summer and cold in the winter and delivers a rustic and natural aesthetic.

Amore, Eterno and Breath can be specified in hand woven (Mediterraneo, Arcaico, Lunare in the sizes 170×240, 200×300, 240×350 cm) or hand knotted (Autentico, Terreno, Profondo in the sizes 170×240, 220×280 cm).
Through the hand weaving technique, the weft wraps around the warp in a continuous manner creating a braided effect, while in the complex procedure of hand knotting, by expert craftsmen – custodians of a tradition handed down for generations – tie thousands of knots on a vertical loom, giving life to one of a kind patterns.

The three Parola rugs are produced as one of a kind numbered pieces, acquiring an exclusive value that distinguishes them as authentic works of art. Each piece encapsulates an everchanging identity, fruit of an artistic expression and extreme attention to detail that transforms the rugs into treasured interior accents with a soul of their own.

Photo: Black Soda