A new ‘journey’ of discovery into the outdoor world of Ethimo

The 2018 catalogue features a whole series of photos, colours, big-appeal moods and unexpected ideas, settings and extraordinary, moving scenery, truly special locations starring the Ethimo collections.

For the next season, Ethimo has in mind furniture that increasingly helps to transform outdoor spaces into real open-air living rooms, for pure relaxation and pleasant socialising in the maximum of comfort and wellbeing.

Refined collections, the perfect balance of design, creativity, innovation, and tradition in this way tell the story of the outdoor Ethimo world. This consists not only of furniture designed for the warmest days of the year, but also ideas conceived to enhance the most sophisticated outdoor settings in the mountains, with accessories and complements created to evoke the same pleasing warmth as an indoors.

Its refined pieces today make Ethimo the expression of the most genuine Italian style and design for outdoor furniture, capable of anticipating and setting trends for al fresco living, and contaminating cutting-edge products with the best craftsmanship techniques. The brand’s inclination for innovation advances hand in hand with preservation of its cultural heritage, interpreted in a modern key.

The company in fact continues to communicate its ‘Mediterranean style’ and passion for contemporary design and nature, thanks to products that are increasingly more complete and diversified, the result of careful, attentive study of design and form. Warm innovative materials are thus used for contemporary lines that play with a constantly evolving tradition.

Ethimo makes outdoor solutions with the traits of excellence, resistance and functionality, musthave
conditions for elements that are then used in a natural setting.

Places of extraordinary appeal have been selected to show off the new Ethimo collections: the Amalfi Coast, Saint Tropez, Monte Carlo, the French Riviera the Dolomites and Milan are in this way transformed into exceptional locations for presenting Agave, Allaperto, Kilt, Ribot, Pluvia, and Shake; line extensions like the Esedra sunbed and the modular Swing sofa and some great Ethimo classics, such as the Costes collection and the Elle deckchair, which are ‘dipped’ in Chocolate, the new pickled finish especially for the winter.

These unique, amazing locations have been selected to enhance the exclusiveness of the new collections, to flatter their characteristics and highlight the link between the design of the furnishings and the local architecture.

The Hotel Parco dei Principi di Sorrento, one of the first design hotels in the world, designed by Gio Ponti in 1962, sets the ‘scene’ for the Agave collection.

The Dolomites, the Monte Carlo Beach Hotel, the beaches in Saint Tropez, and an elegant Milanese penthouse are, instead, the stage for Allaperto, the collection with four different moods (Mountain, Grand Hotel, Camping Chic and Urban), which changes personality and outfit to match its location.

These wonderful places and extraordinarily beautiful settings thus illustrate the next season and emotions transmitted by Ethimo through its furnishings.

With every one of its collections, Ethimo creates new experiences for stylish, quality al fresco living, defining the aesthetics of contemporary lifestyle in careful design of spaces, for comfortable furnishings that provide the cornerstone for building wellbeing.